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Global Mobile Analytics Market Growth (Status and Outlook) 2019-2024


Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
Mobile analytics is mainly used for two applications: Android Platform, iOS Platform, Other Platforms. And Android Platform was the most widely used type which took up about 77% of the global total in 2016. And APP analytics is the most area (70%) of Mobile analytics while it includes synthesized tool with APP analytics in fact.
The global mobile analytics average price is influenced by the global trend. Complete software is usually free to thousands of USD per month from abroad vendors, if you want to buy new Mobile Analytics. The average price will be in decline trend if more vendors go into operation in the future.
USA is the largest consumption countries of Mobile Analytics in the world in the past few years and it will keep increasing in the next few years. USA market took up about 37% the global market in 2016, while Europe was about 24%, and Japan is followed with the share about 11%.
USA, Germany, China and France are now the key developers of Mobile Analytics. There are some vendors with poor quality products, but the Chinese market is still controlled by the abroad vendors. And the high quality products are mainly supplied by overseas producers.
Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, Amazon Web Services, Localytics, Mixpanel, comScore and Microsoft are the key suppliers in the global Mobile Analytics market. Top 10 took up about 70% of the global market in 2016. Abroad vendors took up more than 50% of the Chinese market. Google analytics is the most popular mobile analytics in the word.

According to this study, over the next five years the Mobile Analytics market will register a 24.9% CAGR in terms of revenue, the global market size will reach US$ 8170 million by 2024, from US$ 2150 million in 2019. In particular, this report presents the global revenue market share of key companies in Mobile Analytics business, shared in Chapter 3.

This report presents a comprehensive overview, market shares, and growth opportunities of Mobile Analytics market by product type, application, key manufacturers and key regions and countries.

This study considers the Mobile Analytics value generated from the sales of the following segments:

Segmentation by product type:
Mobile APP Analytics
Mobile Web Analytics
Other Types
Segmentation by application:
Android Platform
iOS Platform
Other Platforms

This report also splits the market by region:
United States
Southeast Asia

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report:
Electronic Arts
Baidu Netcom
Xiamen Meitu
Cheetah Mobile
Glu Games

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Mobile Analytics market size by key regions/countries, product type and application.
To understand the structure of Mobile Analytics market by identifying its various subsegments.
Focuses on the key global Mobile Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Mobile Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Mobile Analytics submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

Table of Contents

2019-2024 Global Mobile Analytics Market Report (Status and Outlook)

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Mobile Analytics Market Size 2019-2024
2.1.2 Mobile Analytics Market Size CAGR by Region
2.2 Mobile Analytics Segment by Type
2.2.1 Mobile APP Analytics
2.2.2 Mobile Web Analytics
2.2.3 Mobile Crash Reporting
2.2.4 Other Types
2.3 Mobile Analytics Market Size by Type
2.3.1 Global Mobile Analytics Market Size Market Share by Type (2019-2024)
2.3.2 Global Mobile Analytics Market Size Growth Rate by Type (2019-2024)
2.4 Mobile Analytics Segment by Application
2.4.1 Android Platform
2.4.2 iOS Platform
2.4.3 Other Platforms
2.5 Mobile Analytics Market Size by Application
2.5.1 Global Mobile Analytics Market Size Market Share by Application (2019-2024)
2.5.2 Global Mobile Analytics Market Size Growth Rate by Application (2019-2024)

3 Mobile Analytics Key Players
3.1 Date of Key Players Enter into Mobile Analytics
3.2 Key Players Mobile Analytics Product Offered
3.3 Key Players Mobile Analytics Funding/Investment Analysis
3.4 Funding/Investment
3.4.1 Funding/Investment by Regions
3.4.2 Funding/Investment by End Industry
3.5 Key Players Mobile Analytics Valuation & Market Capitalization
3.6 Key Players Mergers & Acquisitions, Expansion Plans
3.7 Market Ranking
3.8 New Product/Technology Launches
3.9 Partnerships, Agreements, and Collaborations
3.10 Mergers and Acquisitions

4 Mobile Analytics by Regions
4.1 Mobile Analytics Market Size by Regions
4.2 Americas Mobile Analytics Market Size Growth
4.3 APAC Mobile Analytics Market Size Growth
4.4 Europe Mobile Analytics Market Size Growth

5 Americas
5.1 Americas Mobile Analytics Market Size by Countries
5.2 Americas Mobile Analytics Market Size by Type
5.3 Americas Mobile Analytics Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries

6.1 APAC Mobile Analytics Market Size by Countries
6.2 APAC Mobile Analytics Market Size by Type
6.3 APAC Mobile Analytics Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries

7 Europe
7.1 Europe Mobile Analytics by Countries
7.2 Europe Mobile Analytics Market Size by Type
7.3 Europe Mobile Analytics Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Key Economic Indicators of Few Europe Countries

8 Market Drivers, Challenges and Trends
8.1 Market Drivers and Impact
8.1.1 Growing Demand from Key Regions
8.1.2 Growing Demand from Key Applications and Potential Industries
8.2 Market Challenges and Impact
8.3 Market Trends
8.4 Market Ecosystem and Roles

9 Key Investors in Mobile Analytics
9.1 Company A
9.1.1 Company A Company Details
9.1.2 Company Description
9.1.3 Companies Invested by Company A
9.1.4 Company A Key Development and Market Layout
9.2 Company B
9.2.1 Company B Company Details
9.2.2 Company Description
9.2.3 Companies Invested by Company B
9.2.4 Company B Key Development and Market Layout
9.3 Company C
9.3.1 Company C Company Details
9.3.2 Company Description
9.3.3 Companies Invested by Company C
9.3.4 Company C Key Development and Market Layout
9.4 Company D
9.4.1 Company D Company Details
9.4.2 Company Description
9.4.3 Companies Invested by Company D
9.4.4 Company D Key Development and Market Layout

10 Key Players Analysis
10.1 Tencent
10.1.1 Company Details
10.1.2 Mobile Analytics Product Offered
10.1.3 Tencent Mobile Analytics Market Size
10.1.4 Main Business Overview
10.1.5 Tencent News
10.2 Google
10.2.1 Company Details
10.2.2 Mobile Analytics Product Offered
10.2.3 Google Mobile Analytics Market Size
10.2.4 Main Business Overview
10.2.5 Google News
10.3 Facebook
10.3.1 Company Details
10.3.2 Mobile Analytics Product Offered
10.3.3 Facebook Mobile Analytics Market Size
10.3.4 Main Business Overview
10.3.5 Facebook News
10.4 Electronic Arts
10.4.1 Company Details
10.4.2 Mobile Analytics Product Offered
10.4.3 Electronic Arts Mobile Analytics Market Size
10.4.4 Main Business Overview
10.4.5 Electronic Arts News
10.5 Baidu Netcom
10.5.1 Company Details
10.5.2 Mobile Analytics Product Offered
10.5.3 Baidu Netcom Mobile Analytics Market Size
10.5.4 Main Business Overview
10.5.5 Baidu Netcom News
10.6 Gameloft
10.6.1 Company Details
10.6.2 Mobile Analytics Product Offered
10.6.3 Gameloft Mobile Analytics Market Size
10.6.4 Main Business Overview
10.6.5 Gameloft News
10.7 Taobao
10.7.1 Company Details
10.7.2 Mobile Analytics Product Offered
10.7.3 Taobao Mobile Analytics Market Size
10.7.4 Main Business Overview
10.7.5 Taobao News
10.8 Xiamen Meitu
10.8.1 Company Details
10.8.2 Mobile Analytics Product Offered
10.8.3 Xiamen Meitu Mobile Analytics Market Size
10.8.4 Main Business Overview
10.8.5 Xiamen Meitu News
10.9 Cheetah Mobile
10.9.1 Company Details
10.9.2 Mobile Analytics Product Offered
10.9.3 Cheetah Mobile Mobile Analytics Market Size
10.9.4 Main Business Overview
10.9.5 Cheetah Mobile News
10.10 King
10.10.1 Company Details
10.10.2 Mobile Analytics Product Offered
10.10.3 King Mobile Analytics Market Size
10.10.4 Main Business Overview
10.10.5 King News
10.11 WhatsApp
10.12 LINE Corp
10.13 Microsoft
10.14 Amazon
10.15 QIYI
10.16 Outfit7
10.17 Snapchat
10.18 Miniclip
10.19 Alipay
10.20 Glu Games

11 Research Findings and Conclusion

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